Title
Consumer Acceptance of Food Biotechnology: Willingness to Buy Genetically Modified Food Products
Abstract
Using data from a national survey, this study examines public acceptance of food biotechnology by modeling consumers' willingness to buy genetically modified foods. Empirical results suggest that younger, white, male and college educated individuals are more likely to accept food biotechnology. However, consumers' views about scientists and biotechnology companies, and their trust and confidence in government regulators, have greater impacts on their acceptance of genetically modified foods than their economic and demographic attributes. Overall, consumers view food biotechnology as a risk-benefit issue rather than an ideological issue. There is some evidence of regional differences in the acceptance of bioengineered food products.
Document Type
Article
DOI
https://doi.org/10.1300/J047v15n01_04
Keywords
Food biotechnology, Genetically modified foods, Logistic model, Willingness to buy
Publication Date
3-23-2004
Recommended Citation
Hossain, Ferdaus, Benjamin Onyango, Adesoji Adelaja, Brian Schilling, and William Hallman. "Consumer acceptance of food biotechnology: Willingness to buy genetically modified food products." Journal of International Food & Agribusiness Marketing 15, no. 1-2 (2004): 53-76.
Journal Title
Journal of International Food and Agribusiness Marketing
