Demand for goat meat currently depends on foreign-born immigrants, but current U.S. immigration policies may have negative impacts on immigrant populations, which may affect the meat goat industry. Data from a consumer survey conducted in Georgia was used to determine the potential domestic market for value-added goat meat products among foreign- and nativeborn Americans. About 56% of participants who had never tasted goat meat expressed willingness to taste if the grocery stores gave out goat meat samples. Current goat meat consumers were more willing to pay for locally grown, grass fed, and organic goat meat.


Agribusiness, Education, and Communication

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immigration policies, marketing strategies

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Journal of Food Distribution Research