This study evaluated the relationship between gross farm income and producers’ willingness to participate in a food hub. The preliminary findings of the study suggested that farm size based on gross farm income did not significantly affect farmers’ willingness and ability to be part of a local food hub. Irrespective of the farm income, connecting to local buyers was the main function of the hub desired by the producers. More than 60% of the producers expected to achieve broader market reach through the food hub.


Agribusiness, Education, and Communication

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food hub, willingness to participate, farmers’ attitude

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Journal of Food Distribution Research