A Disconnect between Appreciation of the Farmland and Commitment to Pay for Preservation: A Case for the Mid-Atlantic Farm Products and Agritourism
The objective of this study was to investigate the influence of public socioeconomic and value characteristics on willingness to pay more for direct market farm products and patronage of agri-tourism sites. Beyond contingent valuation approaches, this study provides an alternative approach to farmland preservation debate by contextualizing analysis on paying more for products associated with farmers’ markets and agri-tourism. We argue that in order to continue enjoying Mother Nature’s provisions, the public needs to directly show its willingness to politically and financially support activities that enhance land preservation. In a sense, we investigate how the actual community market behavior reflects desirability and preference for paying more toward supporting land preservation.
Agribusiness, Education, and Communication
Onyango, Benjamin, and Ramu Govindasamy. "A Disconnect between Appreciation of the Farmland and Commitment to Pay for Preservation: A Case for the Mid-Atlantic Farm Products and Agritourism." Journal of Food Distribution Research 45, no. 1 (2014).