Title

Country of origin labelling of fresh produce: a consumer preference analysis

Abstract

This article investigates the relationships between country of origin labelling issues and consumers concern about safety and health towards use of foreign produce. A consumer survey showed that about 84% of respondents overall, and more specifically, about 84% of female and 83% of male respondents would like markets to provide information about country of origin of fresh produce. The result also shows that about 73% of respondents regularly read food advertisements in newspapers and grocery brochures.

Document Type

Article

DOI

https://doi.org/10.1080/13504850701367213

Publication Date

2009

Recommended Citation

Puduri, Venkata, Ramu Govindasamy, and Benjamin Onyango. "Country of origin labelling of fresh produce: a consumer preference analysis." Applied Economics Letters 16, no. 12 (2009): 1183-1185.

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