Country of origin labelling of fresh produce: a consumer preference analysis
This article investigates the relationships between country of origin labelling issues and consumers concern about safety and health towards use of foreign produce. A consumer survey showed that about 84% of respondents overall, and more specifically, about 84% of female and 83% of male respondents would like markets to provide information about country of origin of fresh produce. The result also shows that about 73% of respondents regularly read food advertisements in newspapers and grocery brochures.
Puduri, Venkata, Ramu Govindasamy, and Benjamin Onyango. "Country of origin labelling of fresh produce: a consumer preference analysis." Applied Economics Letters 16, no. 12 (2009): 1183-1185.
Applied Economics Letters