Reckoning with the ”Redneck”: Duck Dynasty and the Boundaries of Morally Appropriate Whiteness
In this essay, I use viewer response to the “redneck” reality program Duck Dynasty as a way to illustrate the intersecting identities of place, class, and race. Rather than labeling the Robertson family in the series as “working-class” or “white,” participants favor the “redneck” moniker, which serves as a euphemistic way to speak about rural, white working-class identity without explicitly naming it as such. Although “redneck” has historically been used as a pejorative term, participants suggest that “redneck” culture functions as one way to articulate the morally appropriate working-class whiteness of family values, faith, and hard work. Understanding the “redneck” in this way works to further uphold the dominance of whiteness.
Media, Journalism, and Film
Redneck, rural, social class, television audience, whiteness
Holladay, Holly Willson. "Reckoning with the “Redneck”: Duck Dynasty and the Boundaries of Morally Appropriate Whiteness." Southern Communication Journal 83, no. 4 (2018): 256-266.
Southern Communication Journal