Multicultural communication: Back to the basics
As countries do more business globally and borders disappear, the need for effective multicultural communications is becoming more important. An effective multicultural communication must anticipate audience expectations, which can be known only through the study of the culture. When communicating with someone from a different culture, some basic concepts need to be known. These include individualism or collectivism, high context or low context, reserved or expressive, and nonverbal language.
Stanton, Rhonda J. 2002. "Multicultural communication: Back to the basics." In Annual Conference, Society for Technical Communication, 2002, 123-126.
Proceedings/STC, Society for Technical Communication Annual Conference