Redefining Rhetoric: Why Matter Matters
This essay redefines rhetoric in a manner that takes seriously the suasory character of matter-energy. Specifically, rhetoric is defined as the capacity of the thing-symbol-via its aesthetic qualities and signifying practices-to generate affect and discourse, whose intertwined sensory and cognitive processing elicit presence and meaning effects in a particular space-time. After charting and explaining the key relations among the constituent elements that comprise this conception of rhetoric, the advantages of studying rhetoric’s materiality in critical practice are discussed.
Ott, Brian L., and Greg Dickinson. "Redefining rhetoric: Why matter matters." Berlin Journal of Critical Theory 3, no. 1 (2019): 45-81.
Berlin Journal of Critical Theory