Title

The Coca Cola of Self Help: The Branding of John Gray's Men Are From Mars, Women Are From Venus

Document Type

Article

Publication Date

2002

Recommended Citation

Buzzard, Karen S. Falling. "The Coca Cola of Self Help: The Branding of John Gray's Men Are From Mars, Women Are From Venus." Journal of popular culture 35, no. 4 (2002): 89.

DOI for the article

10.1111/j.0022-3840.2002.3504_89.x

Department

Media, Journalism, and Film

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