Title

The Coca Cola of Self Help: The Branding of John Gray's Men Are From Mars, Women Are From Venus

Department(s)

Media, Journalism, and Film

Document Type

Article

DOI

https://doi.org/10.1111/j.0022-3840.2002.3504_89.x

Publication Date

2002

Recommended Citation

Buzzard, Karen S. Falling. "The Coca Cola of Self Help: The Branding of John Gray's Men Are From Mars, Women Are From Venus." Journal of popular culture 35, no. 4 (2002): 89.

Journal Title

Journal of popular culture

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