Title
Paying attention to channels: Differential images of recruitment in students for a democratic society, 1960-1965
Abstract
Almost all rhetorical studies of movements focus on movements' public and mass communication. This study claims that such a focus may limit our picture of movements' rhetoric. The study examines recruitment by Students for a Democratic Society (SDS) to support this contention. It examines SDS recruitment through public, mass, and interpersonal communication channels, and concludes that scholars investigating movements should look beyond public and mass communication if they seek a general theory of the rhetoric of movements.
Department(s)
Communication
Document Type
Article
DOI
https://doi.org/10.1080/10510979309368383
Publication Date
3-1-1993
Recommended Citation
Walsh Jr, J. F. "Paying attention to channels: Differential images of recruitment in students for a democratic society, 1960‐1965." Communication Studies 44, no. 1 (1993): 71-86.
Journal Title
Communication Studies
