Differing Perceptions of Job Priorities for Marketing Educators
This study tests the hypothesis that different perceptions of the relative importance of teaching, service, and research may exist between deans, marketing department heads, and marketing faculty at master's degree granting AACSB-accredited business schools. Findings indicate that significantly different perceptions of the marketing educator's role, both presently and desired, exist across organizational levels. © 1989, Sage Publications. All rights reserved.
Teer Jr, Harold B., and Barry L. Wisdom. "Differing perceptions of job priorities for marketing educators." Journal of Marketing Education 11, no. 3 (1989): 12-18.
Journal of Marketing Education