Title

Managing pollution efforts: How to turn pollution into profits - part 2

Abstract

Examines how the environment can be used as a competitive weapon in business in relation to customer loyalty. Indicates how managers deal with this issue by means of the results of a questionnaire on pollution management. Concludes that there is enormous potential for profit in this field, not only for the company but also for the environment. © 1996, MCB UP Limited

Department(s)

Management

Document Type

Article

DOI

https://doi.org/10.1108/09604529610115894

Keywords

Environment, Green issues, Management

Publication Date

6-1-1996

Journal Title

Managing Service Quality: An International Journal

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