The evaluation of taste of low-fat or fat-free snack foods: Do regular purchasers have an upward bias?
Because of an increasing concern regarding fat consumption, many Americans are looking for snack options with limited (or no) fat content. Unfortunately, many of the early limited fat products on the market exhibited poor taste. This study sought to examine whether or not frequent purchasers of limited fat products apply less rigor when evaluating the taste of low- or no-fat snack products. In taste tests of 40 low/no-fat products, frequent purchasers of this product type did not appear to exhibit an upward bias in the rating of any of these products-indicating that taste remains as an important criteria for this emerging segment.
Fields, D. M. "The evaluation of taste of low-fat or fat free snack foods: Do regular purchasers have an upward bias?." Journal of food products marketing (USA) 3, no. 3 (1996).
Journal of Food Products Marketing