The Effects of Competition on Retail Structure: An Examination of Intratype, Intertype, and Intercategory Competition
Discount retailers and “category killers” are believed to be so detrimental to the existing retail environment that many communities have fought their entry through zoning and other regulations. However, the authors suggest that the patterns of competition among different types of retailers are more complex than previously believed. To understand this complexity better, they explore the cross-sectional relationship of competition and retail structure for different types of retailers. Contrary to popular opinion, the findings suggest a positive association between the number of larger stores and the number and size of smaller stores. This implies a mutually beneficial relationship among different types of retailers rather than an overwhelming competitive advantage for larger stores.
Miller, Chip E., James Reardon, and Denny E. McCorkle. "The effects of competition on retail structure: An examination of intratype, intertype, and intercategory competition." Journal of Marketing 63, no. 4 (1999): 107-120.
Journal of Marketing