Title
Search marketing yesterday, today, and tomorrow: Promoting the conversation
Abstract
This paper examines the history and current state of search marketing (SM), and presents the authors’ speculations regarding SM's future. It is intended to promote reflection and conversation. The authors believe that digital marketers can, and in fact must, interact with the emerging and powerful new communities. To do this, they must develop a variety of new marketing strategies, such as Digital Asset Optimization, interactive engagement marketing, and community-based communications.
Department(s)
Finance and General Business
Document Type
Article
DOI
https://doi.org/10.1057/dddmp.2009.24
Publication Date
11-4-2009
Recommended Citation
Grehan, Mike, and James B. Pettijohn. "Search marketing yesterday, today, and tomorrow: promoting the conversation." Journal of Direct, Data and Digital Marketing Practice 11, no. 2 (2009): 100-113.
Journal Title
Journal of Direct, Data and Digital Marketing Practice
