Title

Segmenting Local Financial Service Markets: Balancing an Independent Im Age with the Need for More Business

Document Type

Article

Publication Date

2015

Recommended Citation

Coulter, Ronald L., R. Stephen Parker, Christina S. Simmers, and Christopher A. Ellis. Segmenting Local Financial Service Markets: Balancing an Independent Im Age with the Need for More Business." Academy of Marketing Studies Journal 19, no. 3 (2015): 91."

Department

Marketing

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