Instant Messenger Friends? Social Relationship Behavior Differences Between Two Countries
Canadian and U.S. respondents social behavior resulting from communication tools is examined. Results suggest that Canadians are less likely to use social communication tools to develop new relationships.
consumer behavior, instant messaging, social relationship seeking, internet
Hermans, Charles M., Diana L. Haytko, Erika Matulich, and Kevin J. Shanahan. "Instant Messenger Friends? Social Relationship Behavior Differences Between Two Countries." International Business & Economics Research Journal (IBER) 8, no. 4 (2009).
International Business and Economics Research Journal