Title

Instant Messenger Friends? Social Relationship Behavior Differences Between Two Countries

Document Type

Article

Publication Date

2011

Keywords

consumer behavior, instant messaging, social relationship seeking, internet

Abstract

Canadian and U.S. respondents social behavior resulting from communication tools is examined. Results suggest that Canadians are less likely to use social communication tools to develop new relationships.

Recommended Citation

Hermans, Charles M., Diana L. Haytko, Erika Matulich, and Kevin J. Shanahan. "Instant Messenger Friends? Social Relationship Behavior Differences Between Two Countries." International Business & Economics Research Journal (IBER) 8, no. 4 (2009).

DOI for the article

10.19030/iber.v8i4.3124

Department

Marketing

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