Implications of Concurrent Measures of Viewer Behavior
Carter's “signaled stopping” technique is used here under different instructions to examine two quite different cognitive phenomena during television viewing of marital interactions from feature films: a change to the cognitive state of “thinking” (rather than just watching), and the momentary perception of action “meaningful for the couple's relationship.” A variety of evidence supports the distinction and suggests directions for further applications of the technique.
Hawkins, Robert P., Suzanne Pingree, Mary Anne Fitzpatrick, Margaret Thompson, and Isabelle Bauman. "Implications of concurrent measures of viewer behavior." Human Communication Research 17, no. 3 (1991): 485-504.
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