Title

Implications of Concurrent Measures of Viewer Behavior

Document Type

Article

Publication Date

1991

Abstract

Carter's “signaled stopping” technique is used here under different instructions to examine two quite different cognitive phenomena during television viewing of marital interactions from feature films: a change to the cognitive state of “thinking” (rather than just watching), and the momentary perception of action “meaningful for the couple's relationship.” A variety of evidence supports the distinction and suggests directions for further applications of the technique.

Recommended Citation

Hawkins, Robert P., Suzanne Pingree, Mary Anne Fitzpatrick, Margaret Thompson, and Isabelle Bauman. "Implications of concurrent measures of viewer behavior." Human Communication Research 17, no. 3 (1991): 485-504.

DOI for the article

10.1111/j.1468-2958.1991.tb00241.x

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