Title

Business Intelligence Rationalization: A Business Rules Approach

Document Type

Article

Publication Date

2015

Keywords

Business Intelligence, Business Rules, Oracle, Star Schema, Business Process

Abstract

Business process intelligence provides information to improve organizational performance. Generally such information not only improves an organizations ability to accomplish business objectives, but may also lead to the identification of information that could facilitate competitive advantage. This paper outlines an approach to rationalize business performance through dimensional modeling by utilizing an information flow model that involves the specification of activity dimensions during business process modeling. The paper illustrates the concepts through a marketing business process Lead to Forecast prototype which is implemented on Oracle database.

Recommended Citation

Kaula, Rajeev. Business Intelligence Rationalization: A Business Rules Approach." Business and Management 7, no. 1 (2015)."

Department

Management and Information Systems

Citation-only

Share

COinS