Title

Overcoming Apathy and Classroom Disconnect in Marketing Courses: Employing Karaoke Jeopardy as a Content Retention Tool

Document Type

Article

Publication Date

2006

Abstract

Instructors cope with lack of content retention due to apathy and disinterest displayed by students toward their courses. Short attention spans coupled with a lack of active involvement on the part of students can lead to poor performance on exams. We introduce an in-class exam review game that couples karaoke with the popular trivia game show Jeopardy. Results suggest that the implementation of Karaoke Jeopardy as a review tool for exams improves student retention of course content leading to improved student performance.

Recommended Citation

Shanahan, Kevin J., Charles M. Hermans, and Diana L. Haytko. "Overcoming apathy and classroom disconnect in marketing courses: Employing karaoke jeopardy as a content retention tool." Marketing Education Review 16, no. 1 (2006): 85-90.

DOI for the article

10.1080/10528008.2006.11488944

Department

Marketing

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