Title
Authors influencing others to follow: an analysis of a social media platform through the framework of persuasion theory
Department(s)
Management
Document Type
Article
Keywords
social media, persuasion theory, internet marketing, publishing, authors, Michael Hyatt
Publication Date
2014
Recommended Citation
Rothschild, Philip C. "Authors influencing others to follow: an analysis of a social media platform through the framework of persuasion theory." MEIEA Journal 14, no. 1 (2014): 251.
Journal Title
MEIEA Journal
COinS
