Title

Authors influencing others to follow: an analysis of a social media platform through the framework of persuasion theory

Document Type

Article

Publication Date

2014

Keywords

social media, persuasion theory, internet marketing, publishing, authors, Michael Hyatt

Recommended Citation

Rothschild, Philip C. Authors influencing others to follow: an analysis of a social media platform through the framework of persuasion theory." MEIEA Journal 14, no. 1 (2014): 251."

Department

Management and Information Systems

Citation-only

Share

COinS