An Empirical Analysis of Attitudes toward Online Auctions: A Cross-Regional Comparison of, Europe, India, and the United States
online auctions, internet shopping, India, Europe, United States, auction attitude scale
Attitudes toward online auctions are evaluated across three geographic entities: including the European Union, India, and the United States of America. A unidimensional 5-item scale was developed and tested across an on-line sample of 445 Internet users. Factor analysis results supported the unidimensionality of the scale for all three geographic subsamples. Cultural differences toward the scale items resulted in significant differences across the groups. Other similarities and differences were examined across the three subsamples based upon reported frequency of online purchases, use of online auctions, hours spent on the Internet each week and average monthly amount spent on online purchases. The similarities and differences were examined and discussed in the form of basic findings, managerial implications and directions for future research.
Hermans, Charles, Ronald L. Coulter, and Chris K. Ellis. "An empirical analysis of attitudes toward online auctions: a comparison of Europe, India, and the United States." Journal of International Business and Cultural Studies Volume (2015).