Strategic intranets: The next big thing?
Purpose: The purpose of this paper is to describe the importance the intranet holds for the organization.
Design/methodology/approach: Outlines the uses of the intranet, including competitive benchmarking, real-time feedback, group profiling, and strategy implementation using intranet supporting software.
Findings: Today's intranet can become tomorrow's tool for reshaping organizations and helping add meaning and purpose to work.
Originality/value: Advocates the intranet as tool that helps us to make the right choices and behave in ways that are consistent with the purpose and objective of the organization.
Communication technologies, Computer communications software, Corporate communications, Intranets
Denton, Keith. "Strategic intranets: the next big thing?." Corporate Communications: An International Journal (2006).
Corporate Communications: An International Journal