Issues in marketing local area network products. Seen by manufacturers, value-added resellers, and end-users
This study examines key issues confronting the LAN industry and determines the degree of importance of each issue. The issue categories identified are compatibility, product attributes, education and training, communication, and user expectations. Results indicate that service is more important than price, that compatibility is important, and that schools are not adequately training individuals in LAN technology. © 1994.
Parker, R. Stephen, E. Reed Doke, and Angela Acree. "Issues in marketing local area network products: Seen by manufacturers, value-added resellers, and end-users." Industrial Marketing Management 23, no. 1 (1994): 71-81.
Industrial Marketing Management