Marketing journal hierarchies: Faculty perceptions, 1986-87
This article reviews the latest perceptions among AACSB school professionals in the field of marketing regarding journal hierarchies. With the proliferation of marketing journals during the past few years comes the need to address the relative position of all marketing journals. This study lists journal rankings using prestige and importance indices. The paper concludes with a discussion on the relative importance of journal rankings in the consideration of promotion and tenure among faculty members.
Luke, Robert H., and E. Reed Doke. "Marketing journal hierarchies: Faculty perceptions, 1986-87." Journal of the Academy of Marketing Science 15, no. 1 (1987): 74-78.
Journal of the Academy of Marketing Science