Title

A string search marketing application using visual programming

Abstract

This paper demonstrates the use of programing software that provides the student programmer visual cues to construct the code to a student programming assignment. This method does not disregard or minimize the syntax or required logical constructs. The student can concentrate more on the logic and less on the language itself.

Department(s)

Management and Information Technology
Marketing

Document Type

Article

Publication Date

2013

Journal Title

The E-Journal of Business Education and Scholarship of Teaching

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