Title

The Food Animal Supply and Its Related Concerns: Understanding the American Perspective

Abstract

While the safely of food animal products produced in the United States has not been a major concern to most consumers, more recent issues discussed in scientific journals and in newspapers may have generated more consumer interest. This study investigates consumer attitudes toward the consumption of various types of food animals, as well as concerns regarding the use of additives in the form of growth hormones and antibiotics to produce food animals. Cluster analysis and discriminant analysis were employed to identify and profile market segments found in data from a Midwestern test market city. The findings support theory regarding different levels of consumer concern relating to consumption behavior and demographics.

Department(s)

Management

Document Type

Article

DOI

https://doi.org/10.1300/J038v08n02_04

Keywords

Additives, Antibiotics, Food animal products, Growth hormone, United States

Publication Date

12-1-2002

Journal Title

Journal of Food Products Marketing

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