The Economic Impact of Commercial Equestrian Trail Rides in the South Central Missouri Area
Date of Graduation
Master of Natural and Applied Science in Agriculture
College of Agriculture
Purpose: The purpose of this study was to estimate, in terms of output, employment, and income, the economic impact of commercial trail riding on South Central Missouri. Subjects: Commercial trail ride participants were surveyed while attending a trail ride. Methods: The counties included in the study were Carter, Dent, Reynolds, Shannon, and Texas. Fifteen hundred questionnaires were distributed at two commercial trail riding facilities. Researchers collected 930 surveys, 706 of which were deemed complete and usable for the study. Implan (Impact Planning) software was used to determine direct, indirect, induced and total effect on employment, total value added, and output. Results: In terms of output, results indicated a total output impact of $15.2 million and a direct output impact of $11.7 million. There were 303.7 job units directly created and 350.7 job units were created directly due to the activities relating to commercial equestrian trail rides. Total value added showed a direct impact of almost $7 million and a total impact of over $9 million. Discussion: Results suggest that commercial equestrian trail riding has a significant impact on the South Central Missouri economy, and legislatures, local officials, and the general public should be able to make more informed decisions regarding the commercial trail ride facilities in their area.
horses, tourism, economic impact, equestrian, commercial trail ride
© Katie E. Welker
Welker, Katie E., "The Economic Impact of Commercial Equestrian Trail Rides in the South Central Missouri Area" (2007). MSU Graduate Theses. 2346.