Date of Graduation
Master of Arts in Religious Studies
manipulation, revival preaching, evangelist, Charles G. Finney, Billy Sunday, Aimee Semple McPherson, Billy Graham
This study develops a continuum-based model of manipulation and applies it to the act of revival preaching using the examples of four influential Protestant evangelists from American history: Charles Grandison Finney, Aimee Semple McPherson, Billy Sunday, and Billy Graham. The manipulativeness exhibited by these revival preachers includes behavioral tactics combined with a rhetorical style that elicit an emotional response from the audience. The emotional response prompts audience members to make what they and their religious leaders presume is a life altering decision either to convert to a new belief system or to adhere to an already held belief system with renewed fervor.
© Nena Leann Kircher
Kircher, Nena Leann, "Selling Timeshares in Heaven: A Psychological-Historical Analysis of Revival Preaching in the United States" (2010). MSU Graduate Theses. 2584.