Home Alone: Home-Based Business People and Their Communication Needs
Date of Graduation
Master of Arts in Communication
This study focuses on the communication needs of home-based business people and the strategies they use to satisfy those needs. Members of the Missouri Home-based Business Association were surveyed to obtain results. The results described the communication motives of home-based business people, as well as what strategies they used and how effective those strategies were. Home-based business poeple were found to communicate for affection, pleasure and control. Significant correlations were found between specific communication motives and the perceived effectiveness of specific strategies, such as having breakfast or lunch with someone in one's field and talking on the phone. In addition, serveral significant differences were found in communication motives and effectiveness ratings of strategies of men and women. For examples, women are more likely to communicate for pleasure, affection and inclusion than men. This quantitative study shows interesting and practical results which can be applied by future researchers as well as by home-based business people.
© Jeanne A Austin
Austin, Jeanne A., "Home Alone: Home-Based Business People and Their Communication Needs" (1995). MSU Graduate Theses. 326.