Date of Graduation
Fall 2018
Degree
Master of Natural and Applied Science in Agriculture
Department
College of Agriculture
Committee Chair
Arbindra Rimal
Abstract
The main objectives of this research is to identify the retailer controlled variable that are significant to increase floral purchases. Surveys were sent to MSU alumni and dispersed through social media. Respondents answered questions regarding floral purchasing patterns, floral product selection and quality, consumer attitude and socio-demographics. Responses were separated and compared by generation. Results show that Baby Boomers and older are more likely to purchase flowers more often, floral purchases are seasonal and flower type and a stylish shop are important to consumers.
Keywords
floral industry, consumer experience, retail atmosphere, customer service, flowers
Subject Categories
Agricultural and Resource Economics
Copyright
© Wenonah Marie Marlin
Recommended Citation
Marlin, Wenonah Marie, "Floral Consumer Experience Study" (2018). MSU Graduate Theses. 3324.
https://bearworks.missouristate.edu/theses/3324
