Date of Graduation

Spring 2016

Degree

Master of Arts in English

Department

English

Committee Chair

Kristene Sutliff

Keywords

social media, rhetoric, Twitter, Facebook, Instagram, nonprofits, dialogue, best practices, interaction, engagement

Subject Categories

English Language and Literature

Abstract

A great deal of research has examined social media best practices; however, there has been a gap in looking at nonprofits to examine the efficacy of Facebook-, Twitter-, and Instagram-specific rhetoric to engage stakeholders. This study examined a small, local nonprofit's posts on each of the above platforms, and used surveys and interviews to find which types of rhetoric create the best dialogue between the nonprofit and stakeholders. This study found that for Facebook, the best rhetoric to use are pictures and videos; for Twitter, the best rhetoric to use are retweets; and Instagram, the best types of rhetoric are hashtags or a lack of platform-specific rhetoric.

Copyright

© Sharon Kathleen Jones

Open Access

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