Title

Impact of Advertisements on Webpage Design and User Engagement – A Review from HCI Perspective

Abstract

As the world of advertising is shifting from physical media and television to online and mobile mediums, it is essential that webpage designers plan for and incorporate advertisements into website design decisions. The design of a web page influences the engagement of visitors on the web page as well as the success of the website in terms of serving its content to its audience and in terms of advertisement revenue. Advertisement contents also have a direct impact on web page design, which eventually affects the engagement of the web visitors. In this paper, we review the impact and importance of advertisement on the web page design from Human-Computer Interaction (HCI) perspective. We explored trends in advertising, advertisement types, psychological aspects in web design, and pulled these concepts together to better understand the effect that online advertising has on web page design.

Department(s)

Computer Science

Document Type

Article

DOI

https://doi.org/10.20943/01201602.2630

Rights Information

© 2016 International Journal of Computer Science Issues

Keywords

online advertisements, webpage design, user engagement, human computer interaction

Publication Date

2016

Journal Title

International Journal of Computer Science Issues

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