This study uses multivariate statistical procedures to explore extension avenues used by goat producers in Missouri and Arkansas. Use of an avenue is influenced by a number of factors including nature of issue, time, and scale of operation. The results show that professional avenues, which are deeply rooted in tradition and history, are the main outreach avenues, but the Internet is emerging as an important and increasingly utilized avenue by many goat producers. Demonstrational, family based, and specific client need based avenues are used less frequently.


Agribusiness, Education, and Communication
Animal Science
Environmental Plant Science and Natural Resources
Sociology and Anthropology

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© The Food Distribution Research Society, Inc. Copies of articles in Journal of Food Distribution Research may be non-commercially reproduced for the purpose of educational or scientific advancement.


extension utilization, goat production, small-scale producers

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Journal of Food Distribution Research