Date of Graduation

Fall 2021

Degree

Master of Science in Agriculture

Department

College of Agriculture

Committee Chair

Benjamin Onyango

Keywords

goat meat, consumer preferences, willingness to buy goat meat products, quality, freshness, grass-fed, organic, locally grown

Subject Categories

Agribusiness | Agricultural Economics | Econometrics | Sheep and Goat Science

Abstract

Demand for goat meat has steadily increased in the past decade, but few studies have been conducted addressing goat meat attributes and demographic factors on consumers’ willingness to buy goat meat products. Analyzing a national consumer survey on goat meat preference, a logit modeling is used addressing factors affecting willingness to buy three goat meat products: grass-fed, locally grown, and organically raised. Results indicate that quality and freshness attribute characteristics significantly affect consumer willingness to buy grass-fed, organic, and locally grown goat meat.

Copyright

© Everett Marcus Martin

Open Access

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