Date of Graduation
Fall 2021
Degree
Master of Science in Agriculture
Department
College of Agriculture
Committee Chair
Benjamin Onyango
Abstract
Demand for goat meat has steadily increased in the past decade, but few studies have been conducted addressing goat meat attributes and demographic factors on consumers’ willingness to buy goat meat products. Analyzing a national consumer survey on goat meat preference, a logit modeling is used addressing factors affecting willingness to buy three goat meat products: grass-fed, locally grown, and organically raised. Results indicate that quality and freshness attribute characteristics significantly affect consumer willingness to buy grass-fed, organic, and locally grown goat meat.
Keywords
goat meat, consumer preferences, willingness to buy goat meat products, quality, freshness, grass-fed, organic, locally grown
Subject Categories
Agribusiness | Agricultural Economics | Econometrics | Sheep and Goat Science
Copyright
© Everett Marcus Martin
Recommended Citation
Martin, Everett Marcus, "Is There Room in the United States Diet for Goat Meat? Analysis of the 2019 National Goat Meat Survey" (2021). MSU Graduate Theses. 3704.
https://bearworks.missouristate.edu/theses/3704
Open Access
Included in
Agribusiness Commons, Agricultural Economics Commons, Econometrics Commons, Sheep and Goat Science Commons
