Title
Preference for the Diversity Policy Label Versus the Affirmative Action Policy Label
Abstract
Study 1 assessed associations with the labels “diversity policy” (DP) and “affirmative action policy” (AAP) and perceptions of potential policy components. Student and community participants (N = 143) completed a survey assessing associations with one of the policy labels. Both policies evoked similar associations such as “race/minorities” and “equality/equal opportunity,” but the AAP was more often associated with “bias/inequality/discrimination,” “unfairness,” and “racism/prejudice.” When rating potential policy components, reverse discrimination was considered more likely under the AAP. In Study 2 we explored the evaluation of equivalent policy components associated with different policy labels. Student participants (N = 126) rated the policy labeled as the DP more favorably than the AAP. Both studies suggest more favorable attitudes toward the DP label.
Department(s)
Psychology
Document Type
Article
DOI
https://doi.org/10.1007/s11211-016-0265-y
Keywords
Affirmative action, Diversity, Policy components, Policy evaluations
Publication Date
6-1-2016
Recommended Citation
Fugère, Madeleine A., Christie Cathey, Raena Beetham, Molly Haynes, and Rachel A. Schaedler. "Preference for the diversity policy label versus the affirmative action policy label." Social Justice Research 29, no. 2 (2016): 206-227.
Journal Title
Social Justice Research
