Title
Presidential rhetoric and the strategy of going public: President Clinton and the health care reform
Abstract
Going public represents a new style of presidential leadership in which the president sells his programs directly to the American public. Several scholars have argued that presidents need to go to the public more often and make skillful use of public rhetoric to galvanize public support for their policy agenda. This article examines President Clinton's public rhetoric and his failed strategy of going public to rally support for his health care reform proposal during 1993-1994. It concludes with a discussion of factors that help explain President Clinton's failure to rally public support for the Health Security Act of 1993 and secure its passage in the Congress.
Department(s)
Political Science
Document Type
Article
DOI
https://doi.org/10.1300/J045v18n02_02
Keywords
Bully pulpit, Health care reform, Health Security Act, Leadership, Policymaking, Public opinion, Rhetoric
Publication Date
12-1-2003
Recommended Citation
Patel, Kant. "Presidential rhetoric and the strategy of going public: president Clinton and the health care reform." Journal of health & social policy 18, no. 2 (2003): 21-42.
Journal Title
Journal of Health and Social Policy
