Title
Differing Perceptions of Job Priorities for Marketing Educators
Abstract
This study tests the hypothesis that different perceptions of the relative importance of teaching, service, and research may exist between deans, marketing department heads, and marketing faculty at master's degree granting AACSB-accredited business schools. Findings indicate that significantly different perceptions of the marketing educator's role, both presently and desired, exist across organizational levels. © 1989, Sage Publications. All rights reserved.
Department(s)
Management
Document Type
Article
DOI
https://doi.org/10.1177/027347538901100304
Publication Date
1-1-1989
Recommended Citation
Teer Jr, Harold B., and Barry L. Wisdom. "Differing perceptions of job priorities for marketing educators." Journal of Marketing Education 11, no. 3 (1989): 12-18.
Journal Title
Journal of Marketing Education
