Title
The VASE scales: Measures of viewpoints about sexual embeds in advertising
Department(s)
Marketing
Document Type
Article
DOI
https://doi.org/10.1016/0148-2963(91)90009-M
Publication Date
1-1-1991
Recommended Citation
Widing, Robert E., Ronald Hoverstad, Ronald Coulter, and Gene Brown. "The VASE scales: Measures of viewpoints about sexual embeds in advertising." Journal of Business Research 22, no. 1 (1991).
Journal Title
Journal of Business Research
COinS
