"The VASE scales: Measures of viewpoints about sexual embeds in adverti" by Robert E. Widing, Ronald Hoverstad et al.
 

Title

The VASE scales: Measures of viewpoints about sexual embeds in advertising

Department(s)

Marketing

Document Type

Article

DOI

https://doi.org/10.1016/0148-2963(91)90009-M

Publication Date

1-1-1991

Journal Title

Journal of Business Research

Link to Full Text

Plum Print visual indicator of research metrics
PlumX Metrics
  • Citations
    • Citation Indexes: 6
  • Usage
    • Abstract Views: 3
  • Captures
    • Readers: 10
see details

Share

COinS