Title
Forecasting Demand in the Longaberger Company:
Abstract
Accurately forecasting market demands continues to challenge all levels of management.
Department(s)
Marketing
Document Type
Article
Publication Date
6-1-1999
Recommended Citation
Mentzer, John T., and John L. Kent. "Forecasting demand in the Longaberger Company." Marketing Management 8, no. 2 (1999): 46.
Journal Title
Marketing Management
COinS
