Title
A values comparison of future managers from west germany and the United States
Abstract
The puspose of this study is to examine differences in and similarities between certain values held by future West German and United States managers and to consider what differences those values might make in the business environment of the 1990s. Specifically, the values tested were linked to a review of current literature concerniing German unification and their potential influences on future business dealings.
Department(s)
Marketing
Document Type
Article
DOI
https://doi.org/10.1300/J046v04n01_02
Publication Date
3-17-1992
Recommended Citation
Fraedrich, John Paul, Neil C. Herndon Jr, and O. C. Ferrell. "A Values Comparison of Future Managers from West Germany and the United States." Journal of International Consumer Marketing 4, no. 1-2 (1992): 7-38.
Journal Title
Journal of International Consumer Marketing
