Title
Segmenting Local Financial Service Markets: Balancing an Independent Im Age with the Need for More Business
Department(s)
Marketing
Document Type
Article
Publication Date
2015
Recommended Citation
Coulter, Ronald L., R. Stephen Parker, Christina S. Simmers, and Christopher A. Ellis. "Segmenting Local Financial Service Markets: Balancing an Independent Im Age with the Need for More Business." Academy of Marketing Studies Journal 19, no. 3 (2015): 91.
Journal Title
Academy of Marketing Studies Journal
COinS
