Title
Instant Messenger Friends? Social Relationship Behavior Differences Between Two Countries
Abstract
Canadian and U.S. respondents social behavior resulting from communication tools is examined. Results suggest that Canadians are less likely to use social communication tools to develop new relationships.
Department(s)
Marketing
Document Type
Article
DOI
https://doi.org/10.19030/iber.v8i4.3124
Keywords
consumer behavior, instant messaging, social relationship seeking, internet
Publication Date
2011
Recommended Citation
Hermans, Charles M., Diana L. Haytko, Erika Matulich, and Kevin J. Shanahan. "Instant Messenger Friends? Social Relationship Behavior Differences Between Two Countries." International Business & Economics Research Journal (IBER) 8, no. 4 (2009).
Journal Title
International Business and Economics Research Journal
