Title

Body image and ethnicity: A qualitative exploration

Abstract

Throughout history women have been comparing their bodies to celebrities, leading todissatisfaction, depression, and other negative consequences. Most academic research focusesonly Caucasian women's responses to idealized images. This study includes women of color,specifically African-American and Hispanic women, as well as men to see if the same resultsapply to these different groups. Results show that all groups feel some pressure to adhere tomedia images, however, Hispanic women felt the most pressure. African-American women andmen felt the least pressure. Unexpectedly, men reported feeling some pressure. In the short term, marketers gain from these types of images. In the long term, it is worth it?

Department(s)

Marketing

Document Type

Article

Keywords

Advertising, body image, subculture, Hispanic, African-American

Publication Date

2014

Journal Title

Journal of Management and Marketing Research

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