Title
Business Intelligence Rationalization: A Business Rules Approach
Abstract
Business process intelligence provides information to improve organizational performance. Generally such information not only improves an organizations ability to accomplish business objectives, but may also lead to the identification of information that could facilitate competitive advantage. This paper outlines an approach to rationalize business performance through dimensional modeling by utilizing an information flow model that involves the specification of activity dimensions during business process modeling. The paper illustrates the concepts through a marketing business process Lead to Forecast prototype which is implemented on Oracle database.
Department(s)
Information Technology and Cybersecurity
Document Type
Article
Keywords
Business Intelligence, Business Rules, Oracle, Star Schema, Business Process
Publication Date
2015
Recommended Citation
Kaula, Rajeev. "Business Intelligence Rationalization: A Business Rules Approach." Business and Management 7, no. 1 (2015).
Journal Title
Business and Management
