Title
Overcoming Apathy and Classroom Disconnect in Marketing Courses: Employing Karaoke Jeopardy as a Content Retention Tool
Abstract
Instructors cope with lack of content retention due to apathy and disinterest displayed by students toward their courses. Short attention spans coupled with a lack of active involvement on the part of students can lead to poor performance on exams. We introduce an in-class exam review game that couples karaoke with the popular trivia game show Jeopardy. Results suggest that the implementation of Karaoke Jeopardy as a review tool for exams improves student retention of course content leading to improved student performance.
Department(s)
Marketing
Document Type
Article
DOI
https://doi.org/10.1080/10528008.2006.11488944
Publication Date
2006
Recommended Citation
Shanahan, Kevin J., Charles M. Hermans, and Diana L. Haytko. "Overcoming apathy and classroom disconnect in marketing courses: Employing karaoke jeopardy as a content retention tool." Marketing Education Review 16, no. 1 (2006): 85-90.
Journal Title
Marketing Education Review
