Title

An Empirical Analysis of Attitudes toward Online Auctions: A Cross-Regional Comparison of, Europe, India, and the United States

Abstract

Attitudes toward online auctions are evaluated across three geographic entities: including the European Union, India, and the United States of America. A unidimensional 5-item scale was developed and tested across an on-line sample of 445 Internet users. Factor analysis results supported the unidimensionality of the scale for all three geographic subsamples. Cultural differences toward the scale items resulted in significant differences across the groups. Other similarities and differences were examined across the three subsamples based upon reported frequency of online purchases, use of online auctions, hours spent on the Internet each week and average monthly amount spent on online purchases. The similarities and differences were examined and discussed in the form of basic findings, managerial implications and directions for future research.

Department(s)

Marketing

Document Type

Article

Keywords

online auctions, internet shopping, India, Europe, United States, auction attitude scale

Publication Date

2015

Journal Title

Journal of International Business and Cultural Studies Volume

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