Title
Effect of Owners' Gender on Venture Quality Evaluation
Abstract
A study was undertaken to determine if there were quality differences between ventures that were forwarded on to a mass merchandiser for buyer review and those that were not. The sample ventures were manufacturers participating in an independent evaluation program for a major US midwest mass merchandiser. The quality issues were based on common management practices and on the marketability of the product being offered to the firm. Ventures that were forwarded for subsequent buyer review were found to be superior in both areas of concern. A separate analysis was run to determine if any gender‐based differences were notable in the evaluation process. With few exceptions, male‐ and female‐owned ventures were of comparable quality when forwarding status was controlled. However, using regression analysis, product quality was found to have the greatest impact on whether or not a female‐owned venture was forwarded, while the quality of the entire venture (product and management practices) was of greater significance for male‐owned ventures.
Department(s)
Management
Document Type
Article
DOI
https://doi.org/10.1108/09649420410525289
Keywords
gender, capital ventures, entrepreneurship, merchandising, small enterprises, United State of America
Publication Date
3-1-2004
Recommended Citation
Knotts, Tami L., Stephen C. Jones, and Melody Waller LaPreze. "Effect of owners’ gender on venture quality evaluation." Women in Management Review (2004).
Journal Title
Women in Management Review (2004).
