Title
Marketing mission: The divergence in missiological thought between pastors and missionary leadership
Abstract
This qualitative study examines paradigms of the definition of mission as held by highlevel Assembly of God pastors and missionary leaders. The study reveals that the two groups differ in their definition of mission. In the church, pastors generally feel that "mission" encompasses outreach to all people groups; missionaries, however, consider that mission is specific to the apostolic function, namely, reaching out with the Gospel where no one has gone before- to unreached people groups (UPGs). Implications for missionary leadership suggest a targeted marketing approach; using niche strategies directed to the mission-funding churches may be needed.
Department(s)
Marketing
Document Type
Article
DOI
https://doi.org/10.1177/2396939316649185
Keywords
Apostolic function, Marketing missions, Mission, Mission theology, Missionaries, Niche strategy, Paradigms, Unreached people groups
Publication Date
7-1-2016
Recommended Citation
Reeb, Charity, Charles M. Hermans, and Christina S. Simmers. "Marketing mission: the divergence in missiological thought between pastors and missionary leadership." International Bulletin of Mission Research 40, no. 3 (2016): 218-227.
Journal Title
International Bulletin of Missionary Research
