Title
Viewer as media decision-maker - Digital video recorders and household media consumption
Department(s)
Marketing
Document Type
Article
DOI
https://doi.org/10.2501/S0265048709200552
Publication Date
9-7-2009
Recommended Citation
Smith, Sarah M., and Dean M. Krugman. "Viewer as media decision-maker: Digital video recorders and household media consumption." International Journal of Advertising 28, no. 2 (2009): 231-255.
Journal Title
International Journal of Advertising
COinS
