"Viewer as media decision-maker - Digital video recorders and household" by Sarah M. Smith and Dean M. Krugman
 

Title

Viewer as media decision-maker - Digital video recorders and household media consumption

Department(s)

Marketing

Document Type

Article

DOI

https://doi.org/10.2501/S0265048709200552

Publication Date

9-7-2009

Journal Title

International Journal of Advertising

Link to Full Text

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    • Readers: 8
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